Mortgage leads are very important and each has its
own significance. Among mortgage leads, there are five important ones, each
distinct in its own way.
*
Telemarketing-generated Mortgage leads
These are
the exclusive mortgage leads and are
telemarketing generated mortgage leads. These are leads created by a team of
telemarketers and they call the potential customers regarding a mortgage loan.
In this type, the live transfer of the potential client when they are on the
phone as well as the transfer of the caller’s information after they have been
reached happens.
* Direct
Mail
Here, the
companies send out direct mail regarding lead generation and down payment assistance mortgage
leads. These mails are sent to targeted potential clients.
When these clients respond, then these are considered leads generated by direct
mail. Postcards are often used for direct mail campaigns as well.
* Radio
& TV
This is the
broadcast part and here ads are run in radio and television and they are used
to advertise. There are several companies that run successful campaigns without
TV or radio ads. But, when you do it changes the whole aspect.
*Affiliate
partners
This is some
kind of business referrals where the companies which generate traffic can generate
mortgage leads based on existing traffic.
* Online
The last but
not the least lead is the online medium. Internet has become a great source for
companies to generate business. Paid advertising, search engine marketing,
search engine optimisation, social media etc are some of the sources used here.
